(Updated 4/16) The purpose of this post is to share some of the tips, strategies, and experiences of ecommerce businesses so that we can all benefit from new and evolving ‘best practices’. As an agency, we get to work with and hear from a wide range of companies: different markets, Read more…
Think you can’t outrank Amazon, Walmart, Macy’s, Alibaba? Read this article to learn how to re-frame the problem and beat the ecommerce ‘heavyweights’!
Ecommerce advertising is the answer for rapid, scalable revenue generation… Or not. Try this quick quiz. Ecommerce advertising is either: A – The quickest, surest way to generate sales for your online store, or B – The quickest, surest way to waste time & money and get nothing in return. Read more…
Odd title for an ecommerce “marketing basics” blog post, I know. “Basics” is certainly applicable. But “Powerwashing”…? After all, I am a longtime, full-time online marketer, immersed in advanced, ‘next-wave’ stuff. And that means my livelihood revolves around technology & optimization. Employing a new app, running multi-variate split-testing, re-thinking funnel optimization Read more…