marketing fundamentals

Marketing Basics: Lessons Learned From a… Powerwashing Biz!

Odd title for an ecommerce “marketing basics” blog post, I know. “Basics” is certainly applicable. But “Powerwashing”…? After all, I am a longtime, full-time online marketer, immersed in advanced, ‘next-wave’ stuff. And that means my livelihood revolves around technology & optimization. Employing a new app, running multi-variate split-testing, re-thinking funnel optimization … Read more