THE SOLUTION
After a thorough & comprehensive audit of their Shopify store, analytics, and current marketing efforts, we were able to implement more than a dozen on-store CRO (“Conversion Rate Optimization”) improvements and adjustments addressing purchase flow and checkout, social proof, product pages, and app installs. We then installed & monitored customer session recordings to identify further areas of friction and missed opportunities, and potential areas for boosting AOV (Average Order Value).
We then produced and implemented a list of growth opportunities including: initiating an ‘ambassador’ affiliate program, creating improved email marketing copy & campaigns, producing a high-impact, high-value lead magnet, refocusing their social media marketing, and boosting organic traffic through aggressive SEO.
The net result: conversions soared to 4.8%, organic traffic grew by 50%, AOV improved, and gross sales doubled to more than $200k/month.